Blogs
Crisis Communication Commentary
A local shark attack occurred and the news wanted to interview our brand, so I took the interview as the Marketing Director.
Example of Newsjacking Placement
When a new executive order was announced, I pitched a client to offer expert commentary and secure an interview and story.
Fodor's Travel Placement
Secured a placement for a client by pitching the reporter on how travelers to San Diego and Mexico can make a difference.
Press Release Writing Sample
After conducting and analyzing a consumer survey for a client, I wrote this press release summarizing the findings.
Commentary Provided for Databox Blog
Provided commentary on blog KPI's for an industry publication to grow brand awareness.
Rebrand Press Release Writing Sample
Press release announcing the rebranding of several companies into one.
Influencer Interview
Pitched a local reporter and influencer to interview the client on the impact they were making in their community.
Providing Commentary to Grow Brand Awareness
As the Social Media & Marketing Director of a scuba diving company, I provided commentary for a well-known industry blog.
Evening News Interview
Pitched a consumer affairs anchor on a client survey results and secured a prime time interview.
Press Release for Rescue Organization New Facility Opening
Press release I wrote for the opening of the first-ever facility for a non-profit dog rescue.
CMSWire Interview/Exclusive Story
Pitched the reporter a human interest story and set up the interview with the founder for the exclusive story.
Thought Leadership Placement
While building brand awareness, I secured this interview to establish the founder/CEO as a thought leader in their industry.